Problem:

A registered supplier on Scientist.com was looking to introduce a new process for acquiring in vitro cell models used for preclinical research. Its target customers would be researchers working on new drug discovery within the biopharma industry as well as academia.

Solution:

As part of its product launch, the supplier decided to host a webinar on Scientist.com to reach potential customers both on and off the marketplace, including academics. The webinar package included a dedicated Project Manager to assist with all necessary logistics as well as a multi-channel promotional campaign to drive registration.

Result:

Of the 300 unique individuals who registered for the webinar, over half worked in the biopharma industry, with ~75 employed by large pharmaceutical companies, and the remaining ~85 employed by biotechnology companies or contract research organizations (CROs). The remainder of the registrants were associated with academic institutions.

The day after the webinar a researcher from a large pharmaceutical company who attended placed an order through the marketplace for ~$20K with the sponsoring supplier. The researcher searched specifically for the tool introduced and discussed during the webinar. Over the next 12 months, this researcher placed 8 additional orders valued at $200K with this supplier for similar research services.