Our Blog
Our Blog
Stay updated on digital marketing trends, science communication, and best-practices for marketing (and selling) to scientists.
Authenticity vs Efficiency: ChatGPT and Content
ChatGPT has become an indispensable tool in the digital marketing toolbox. But how can we maintain a sense of authenticity in writing while also benefitting from the efficiency of AI? Read on to learn what to avoid when using ChatGPT as well as some helpful tips!
10 Tips for Writing Webinar Email Subject Lines to Drive Registration
Learn best practices for creating catchy webinar email subject lines that will increase open rates and drive registration!
Social Media Audits: Connecting the Dots in Your Social Content
Is your social media strategy effective at achieving your marketing goals? It might be time for a social media audit to reassess your current strategy. Check out the benefits and steps of a social media audit!
Should Organizations Embrace Open Access Content? Exploring its Boundless Potential
Many companies believe that gated content is the only way to generate leads, however, open access content provides a myriad of opportunities to do so as well. Read on to uncover the many benefits of publishing open access content!
So You Ran a Successful Scientific Webinar…Now What?
While completing a webinar might seem like the last step, there are actually many actions you can take afterwards to extend the impact of your webinar. Take a look at our post-webinar checklist to get some ideas for your next webinar!
How to Create a Social Media Plan for Your Life Science Company
Social media has become one of the most popular and effective marketing tools these days. But with so many platforms and countless features, it can be a daunting undertaking. Check out our social media best practices to help launch your marketing program!
Seven Tips for Effective Communication in Scientific Writing
There is much more that goes into research than simply conducting experiments. Being able to properly articulate your methods, findings, and results is a crucial skill that every researcher should have. Read our seven tips to help you become a better scientific writer!
How to Create Effective Email Content that People Will Read
Email marketing is one of the most effective tools for life science companies, but there can be a lot of factors to consider when trying to craft the perfect email campaign. Read on for tips on how to create an effective email!
How Podcasts are Changing the Landscape of Digital Media in Science Communication
Podcasts have been steadily rising in popularity in recent years. What makes podcasting such an effective marketing tool and so appealing to your audience? Read on to find out!
Insourcing vs. Outsourcing Your Marketing Activities in the Life Sciences
Is investing in in-house marketing or outsourcing your marketing needs the best option for your organization? Read on for some key insights on insourcing versus outsourcing to guide you through making this crucial decision for your organization.
How Blog Writing Can Benefit Your Company
Blogs have a tremendous impact on your company's digital marketing plan. Not only do blogs provide educational content, but they are also advantageous for boosting brand identity, driving website traffic & more! Read on to discover the many benefits of a blog.
How to Use Video Marketing to Showcase New Products
Video marketing is an essential tool to capture and engage your audience. There are countless benefits of utilizing video in your marketing strategy. Read on to discover why!
Virtual Scientific Posters – How to Share Cutting Edge Research From the Comfort of Your Home
Scientific poster presentations are essential for sharing new findings and research throughout the industry. What if there was a way to conduct these presentations without the hassle of creating physical materials and planning out long travel days? Read on to discover how!
The ‘Science’ of Great Science Webinars
Virtual events have taken the marketing scene by storm in recent years. What makes a webinar ‘great’ and where do you start? This blog will outline how to take your virtual events to the next level.