One of the biggest, recent challenges in science communication is overcoming skepticism. Scientists challenge one another all the time in formal settings, but outside of the ivory tower, not many people truly understand what science is up to and who the people are behind the microscopes, binoculars and eye goggles. Podcasting allows for a connection between a speaker and hundreds, thousands or even millions of people especially if it is done frequently and in an entertaining manner. A scientist or professional speaking over a podcast can not only explain their research, but they can also present themselves as human beings, connecting at a deeper level with listeners and explaining motivations, fears, failures, successes and much more.
But what about those who are working in the science industry supporting the scientists who are generating new knowledge? Can they get in on science podcasting, too?
Businesses are also deepening their use of podcasting to advertise and sell new products. Podcast listeners represent a landscape for businesses to showcase their products and services; not to mention podcast episodes themselves are great vehicles for sponsorship. Businesses who sponsor podcasts can directly discuss how amazing their companies are, or they can invite their customers (scientists themselves) to discuss how their work was facilitated thanks to products and services from the sponsor.
Science podcasting has virtually no downsides. All it takes is a voice or two to convey that message. Scientists spend large amounts of time writing, crafting PowerPoint slides and perfecting the defense of their work. So why not also perfect key messages spoken with your own voice in a medium that is accessible to anyone? More conversations means more ideas being shared, leading to that next hit of inspiration that could open doors for all kinds of wonderful new science.