Company Background:

Founded in 2015, OM1 is a leading real-world data, outcomes and technology company with a focus on chronic diseases. OM1 has built advanced cognitive cloud platforms that are coupled with big clinical data to measure and predict outcomes, accelerate medical research and improve clinical decision-making. Using AI-driven insights and predictions, OM1 builds purpose-driven tools that can improve clinical, financial and operational management for better decision making.

Summary:

OM1 was looking to expand awareness of their rebranded company and introduce a new healthcare analytics platform by partnering with HealthEconomics.com | a Scientist.com Company, one of three channels available to service providers through Scientist.com’s Connected Community™ for health economics and outcomes research (HEOR), real world evidence (RWE) and market access (MA) professionals. The goals of the multi-year marketing partnership with OM1 were to showcase OM1 subject matter expertise, drive global brand awareness and provide high value leads for ongoing business development.

Specific Challenge:

OM1, formerly known as Better Outcomes, rebranded the company and was looking to invest in promoting its AI driven technology that provides detailed outcomes data and drives better healthcare decisions across the healthcare ecosystem.

Solution:

By purchasing an Annual Partnership marketing plan with HealthEconomics.com, OM1 was able to raise global awareness of their new corporate brand, showcase subject matter expertise and promote their organization’s increased focus on AI and predictive medicine.

By engaging with the HealthEconomics.com Connected Community™ of researchers, many of whom are involved in all phases of value demonstration, OM1 expanded their customer base through developing a high volume of qualified business leads.

Some of the options utilized from the suite of available marketing services through HealthEconomics.com included:

• Webinar series featuring OM1 experts and their proprietary approach to real world data, predictive medicine and AI applications.
• Blogs published on tHEORetically Speaking, HealthEconomics.com’s official blog, discussing research methodologies, AI and Natural Language Processing as well as interviews with OM1 Leadership.
• Email marketing describing research findings, solutions to industry problems and executive commentary.

Results:

OM1 has been an Annual Partner at the Gold Level since 2017. For five consecutive years, OM1 has chosen to work with HealthEconomics.com to drive awareness, share thought leadership, scientific research and develop leads for business development. During this time frame, OM1 has sponsored 12 webinars, drawing over 2,000 leads for their business development efforts. They have published 4 blogs and disseminated numerous email communications, generating over 1 million impressions and tens of thousands of interactions.

By engaging with the HealthEconomics.com Connected Community™, OM1 continues to expand their customer base, developing a high volume of qualified business leads with researchers working in all phases of value, evidence and access.